Meet the Author: Trophy Cupcakes and Parties! by Jennifer Shea
Can you give our readers a bit of background about how you got into making cupcakes and hosting parties?
I started baking with my mom when I was really young and was instantly hooked! I became the official family baker and later, the go-to treat maker for all of my friends. I just love how sugar, flour and butter can make people so happy. Party planning is something I’ve always gravitated to as well. It’s second nature now – I’m always planning parties in my head!
What inspired you to write a book on hosting parties with your delicious cupcakes?
I was actually inspired by the many, many people who would always ask me, “How did you do this?! I could never…” I realized by sharing my recipes, techniques and tips/tricks, other people would be able to plan amazing parties, too, and see the pure joy that comes from celebrating with others. I also wanted to encourage everyone to celebrate the little things in life. It’s easy to celebrate birthdays and holidays, but it’s the small celebrations that make everyday life so special. As we say at Trophy, make every day a party!
Where do you find inspiration to help you plan parties for various occasions?
I find inspiration all around me every day. I love planning parties based on the various things that people love – things you wouldn’t normally think of as a party theme. Nature, books, cities, food and music are great places to find inspiration. For example, if you or someone you know loves lemons, Palm Springs or even vintage stamps, why not create a totally unique theme around that love?
The recipes in your book taste JUST like the cakes in your store. Are you afraid of the homemade competition?
You know, I’m not. Most people just don’t have the time to bake cupcakes and will still come to Trophy when they’re in need of a decadent treat for themselves or for a party. With that said, we encourage everyone to give them a try! On the other side, for anyone who wants to “steal” our recipes to start a business and thinks they’ll succeed, they won’t. Successful businesses start with passion, creative ideas and hard work. If you start out by copying someone else’s recipes, crafts, designs or ideas in general, you’re bound to fail because you’re not starting with a solid foundation that you yourself created.
Your book includes lots of helpful party tips, detailed recipes and instruc
tions, not to mention the beautiful pictures. Is there any one element you are most proud of in this book?
Thank you! I’m proud of the whole book, but I really love the Truly Terrific Theme Generator. It’s a handy questionnaire that helps anyone create a unique theme based on personal loves. I’m also so proud of my Crème Brulee cupcake recipe. I worked for months to figure out how to bake a cupcake with crème brulee on top. It’s totally original and super delicious!
Do you have a favorite cupcake/party combination?
I’m a sucker for anything and everything tropical, so I’d have to say Pina Colada cupcakes and a beautiful Hawaiian themed party. Fresh flower leis, tropical drinks with paper umbrellas, lush tropical greenery, maybe even a little sand between your toes. Now that’s my idea of a party!
Check out Trophy on their website and come try one of these delicious cupcakes at their sponsor booth at our summer show!