Camp ThunderCraft: Digital Marketing Workshop
Step into the world of digital marketing. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
Using real-world case studies, we’ll:
• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).
This is one of our weekend speaker sessions at Camp ThunderCraft this April! Visit that link to find out more about Camp ThunderCraft, and to register to join us!
Lisa Dawn Drogin is a Digital Marketing Instructor at General Assembly Seattle, Social Media Consultant and Founder/Creative Director of Story of My Dress (thestoryofmydress.com, @storyofmydress). Her expertise spans digital and social media marketing, community engagement, content creation, urban design, branding and visual representation. As a Style Blogger and Social Media Influencer, she has collaborated and partnered with Moorea Seal, Neiman Marcus, Farfetch, University Village, Banana Republic, Sorella Salon, Reebok, Bartell Drugs, Pacific Place and Timex, as examples. Named by Seattle Refined as one of ten favorite Seattle Fashion Bloggers to follow on Instagram, Lisa holds dual Masters Degrees from the University of Michigan and grew up in the beautiful Pacific Northwest.