B. Fuller’s Mortar & Pestle
Who are you and what do you do?
We are an Artisanal Tea and Tisane Company – dedicated to hand crafting tasty and healthful botanical whole leaf blends that promote deeper relationships with the plant kingdom.
What’s the latest thing you’ve been working on?
Right now we are adding color to our labels to more fully create a warm experience when folks see our bags of teas and tisanes. The design process is always hard, because we have always worked very hard on making a certain feel for our packaging which is part Victoriana, part home-spun, and as we grow in production, the ability to keep true to that and also change is challenging.
How did you get started in your business?:
We wanted to create health oriented therapeutic blends that where visually stimulating, aromatically pleasing and tasty. And we wanted whimsy in our company- when people come into our shop or visit us at an event we want them to giggle, talk, enjoy tea, be playful with us and our blends. Both Will and I had been in the coffee business, and our partner Ruby was an herbalist, so we felt we had the skills and experience to create something new in what is a VERY old tradition.
Who’s your biggest fan?:
Steampunk people are our most ardent supporters- goggles down folks!
What’s something you’ve learned through running your business in the past 12 months?:
Know the numbers- getting really clear on what goes out of the door/bank and what comes in is the key to sustaining our business and our vision.